From 50 people and spreadsheets to a self-running lead platform
As sole PM, I turned a manual, spreadsheet-driven lead operation into a configuration-led platform that cut delivery time from 1–2 hours to under 5 minutes, reduced the ops team by ~75%, and scaled to 600+ clients and 78M+ distribution records.
- 1–2h → 5m
- client delivery time
- ~75%
- fewer people needed to run ops (40–50 → 10–12)

